Lenuzza Vineyards is a distinguished wine producer and exporter, offering a selection of premium wines from both the Italian and South African regions. With a deep-rooted passion for winemaking, they are dedicated to crafting exceptional wines that capture the essence of their vineyards. Their commitment to quality and heritage has made them a sought-after name in the global wine industry, supplying importers and private clients around the world.
The Challenge
With a growing network of global importers, Lenuzza Vineyards needed an efficient system to store and organise data, track negotiations, and execute targeted marketing campaigns.
They faced further challenges in managing importer data across multiple regions, tracking sales pipeline stages, and distinguishing between private clients and importers.
Additionally, they required a solution to execute targeted marketing based on language and client type while enhancing their online presence to showcase their South African wines.
The Solution
Industry Type: Agricultural Services
Type Of Business: Privately Held
Headquarters: Prepotto, Italy
Zoho Applications That Helped Us:
Zoho CRM
Zoho Forms
Zoho Campaigns
Zoho Sites
To refine their marketing strategy, Zoho Campaigns was implemented to help Lenuzza Vineyards segment and engage customers more effectively. By categorising client lists based on language preferences - English or Italian - and client type -private clients or importers - they can deliver highly targeted communications.
With this system in place, Lenuzza Vineyards can run tailored email campaigns designed to maximise engagement for each audience. Additionally, automated marketing workflows nurture relationships, ensuring timely follow-ups and increasing the likelihood of conversions. This streamlined approach allows them to connect with the right clients at the right time, enhancing both customer experience and business growth.
A clean, and professional one-page site was designed using Zoho Sites to showcase Lenuzza Vineyards' South African wine offering. This professional online presence provides a digital platform for potential importers and clients to explore products, as well as a seamless gateway for enquiries and engagement with the brand.
In summary, by partnering with DSL Telecom, Lenuzza Vineyards has successfully digitised and simplified their sales and marketing operations. With Zoho CRM, Zoho Forms, Zoho Campaigns, and Zoho Sites, they now have an all-in-one system to manage clients, track sales, and effortlessly expand their global footprint.
The Wine Bottling Process
